Posted by: Daryl & Wendy Ashby | August 22, 2011

Are you Spinning Your Wheels?

You know the saying. “If you want something done right, do it yourself.”  Not only is this attitude self-congratulating, it is self-defeating.

Your greatest ally in time management is to understand and properly utilize the art of delegation. So then, the solution is to let go of the wheel in certain areas for certain tasks, in an effort to effectively steer your ship towards your intended port and this applies not only to your work world, but your home life as well.

If only it were that easy.

There are particular challenges in delegating, in particular when competition in your particular field of interest is hot. Furthermore, stepping aside when you are in business for yourself may be easier said than done, as there is whole other array of issues to deal with there.

Regardless, whether delegating tasks to someone else or your team, or actually outsourcing to someone else altogether, proper and strategic delegation is integral to your success.

It’s not Business, it’s Personal

It is hard for many to let go of tasks and trust that others will do them satisfactorily. This is particularly difficult for small business owners and entrepreneurs, because of the often intensely personal investment in their businesses.

In these cases, you must remind yourself of the vision you have for your business and recognize that you will likely achieve your goals more effectively and more quickly by finding someone to help shoulder the burden.

One Head, Many Hats

Even though you might like to think that you are the best qualified person to do absolutely everything in regards to your business, which you may be, doing so is not cost-effective.

Honestly identify what your strengths and weaknesses are, and make some decisions as to what might be good tasks to dole out, all in the name of getting your business to where you’d like it to go.

Consider having a team member handle administrative tasks; consider outsourcing items like website design or social media to the experts.  Although, from a cost standpoint, doing everything yourself may seem like a good idea, not only will you likely get a better result if you outsource to the experts, you will have a greater positive impact ultimately on your bottom line, because you are free to pursue other tasks to push your business forward.

Value of Team Work

Even when you are in business for yourself, there is always a benefit to be derived from working as a team.  There is a sense of camaraderie and support in shared accomplishment.

Also, there is the benefit of getting another outside opinion. When you are in business for yourself, you run the risk of tunnel vision. Bringing other people into your circle allows both for affirmation and constructive criticism to make sure that you are on the right track.

Asking for Help is Strategic Strength

Sometimes there is reluctance to asking for help in doing tasks, because people somehow believe that they will be perceived as weak or inefficient.

Quite the opposite is true. You will be measured on the overall success of your business, not in how many of the tasks you actually perform yourself.  The success of your business hinges on the completion of these tasks, and on having them done in both a time effective and cost-effective manner.

Emotions Aside

For some, the thought of relinquishing control is enough to increase heart rate and constrict breathing. Also, many experience feeling of guilt or even of failure in the act of delegation.

Take steps to feel better about the process by really thinking out who would be best to hand out tasks and deliverables to, and then trust your judgement.  Remind yourself too, if you are having these feelings, that in this context delegation is a necessary evil.  Letting go of control is in fact an act of empowerment.

As a busy professional, you are likely often wishing that there are more hours in a day. By leveraging the extra time that delegating gives you, you effectively do so. As Michael Altshuler says: “The bad news is time flies. The good news is you’re the pilot.” You are in control, even when that means giving up control.


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