Posted by: Daryl & Wendy Ashby | November 8, 2010

Experience Counts

Anyone who has ever sold a home knows two things dominate: Getting the best price and a getting a speedy sale.

Setting that price can be a combination of art and science. It means a deep understanding of the market as it stands today — not last week or last month. It means a profound sensitivity to what buyers want and can afford. And it means having the ability to create the perfect strategy for each home.

That is where the Ashby Team in Real Estate shine. With a combined 37 years of experience under our belt, we have mastered the art of setting the perfect listing price in any market, no matter what the challenges are.

To understand just how deep our expertise runs, just look at the results they we have achieved for the men and women who have entrusted to us not only their property, but their most highly prized possession — the family home.

Clients regularly get between 95% and 98% of the asking price, and our teams turnaround time exceeds that of the average. Some very basic factors follow each of our listings.  While the MLS system can take credit for 74% of all sales, our full colour brochures, high level internet exposure, detailed followup and our above and beyond attention to detail, guarantees you the client a sense of assurance that you are in the right hands.

Pricing is absolutely crucial. The tendency of many Sellers is to overvalue their homes only frustrate our efforts to perform to the best of our ability. Buyers do not live in a vacuum but are market savvy today and have the resources they need to know what property values are. They simply will not waste their time on overpriced listings. Those Sellers who believe they can fool a Buyer into purchasing their home at a price well above ‘Fair Market Value’ are quite honestly out of touch with today’s realities.

At the same time, the last thing you want to do in this market is under-price your home. Multiple offers are a matter of history today and pricing is crucial. Our Sellers deserve to get every dollar their home is worth and for that reason we spend considerable time before the home is ever placed on the market to provide each and every Seller with a comprehensive breakdown of recent sales, projections as to where the market is going and a detailed comment as to how all this relates to their home’s value.

The single most important factor for anyone who wants a speedy sale is listing at the best possible price.


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